AI and Marketing: Boosting Efficiency Without Losing the Human Touch

Artificial Intelligence (AI) is no longer just a futuristic concept—it’s quickly becoming a key player in the marketing world. In fact, according to recent studies, 80% of digital marketers are expected to be using AI in some way soon. From automating repetitive tasks to analysing data, AI is set to change the game. But, like with any new tool, it’s important to understand both the benefits and the limitations.

Where AI Shines in Marketing

AI isn’t quite ready to take over creative roles, but it’s a powerhouse in other areas. Here’s where AI can really help:

• Keyword Analysis: AI can quickly sift through mountains of data to find the best keywords, saving you hours of research.

• Budget Pacing: AI keeps an eye on your spending, adjusting as needed to make sure your campaigns stay on track and on budget.

• Email Subject Lines: AI can create and test different subject lines to see which ones are most likely to get clicks.

• Competitor Research: AI can keep tabs on what your competitors are up to, giving you insights into their strategies and how you can stay ahead.

• Ad Copy Optimisation: AI can help you fine-tune your ad copy, making it shorter and more impactful without losing the message.

  
  

  

  
  

The Human Touch: Why It Still Matters

Even though AI offers some pretty impressive tools, it’s not perfect—especially when it comes to content creation. Research shows that human-written blog posts perform much better in Google rankings compared to those written entirely by AI. A human writer can bring creativity, empathy, humour and personality that AI simply can’t replicate.

AI is great for brainstorming ideas and can be a real time saver when handling routine tasks, but when it comes to creating content that genuinely connects with people, nothing beats the human touch. Think of AI as your helpful new assistant, not your replacement!

Finding the Right Balance

There’s no doubt that AI is impacting marketing, and at Admix Media we utilise it daily to boost efficiency. But it’s important to remember that AI works best when paired with human creativity and expertise. The challenge lies in striking the right balance — using AI to enhance, not replace, the human element that makes marketing so effective.