Making Waste Awareness Work: A Multi-Platform Campaign for Solo Resource Recovery

When Solo Resource Recovery launched new Food Organics and Garden Organics (FOGO) services for the local councils, they knew they needed to reach residents with a message that was clear, consistent, and impossible to miss.

That’s where we came in.

At Admix Media, we crafted a multi-platform campaign designed to connect with the local community at every stage of the day. Here's how each media element played a role in driving awareness and action:

🏙️ Outdoor Billboards in Key Locations

High-visibility and high-frequency. Outdoor billboards gave the FOGO campaign serious presence, capturing attention in high-traffic areas where people were most likely to see and absorb the message. Outdoor is all about repetition — and with bold creative, we ensured the message stuck.

Why it works:

• Unmissable large-scale messaging

• Drives brand familiarity through repeated exposure

• Perfect for targeting the specific areas the client needed

📻 Radio Across Two Regional Markets

Radio remains one of the most trusted and intimate mediums. Targeting three separate stations for maximum impact, we made sure the tone, timing, and content resonated with local listeners.

Why it works:

• Builds trust and connection through voice

• Great reach across diverse age groups

• Ideal for reinforcing campaign messages multiple times a day

🎧 Geo-Targeted Instream Radio and Spotify Ads

To reach a more digitally engaged audience, we layered in Spotify and Instream radio with tight geo-targeting. This ensured we weren’t just talking to the right demographics, but the right locations — right down to specific council areas.

Why it works:

• Engages people during key moments like driving, working out, or relaxing

• Highly targetable by location, behaviour, and interests

🛍️ Retail Board and Shopping Centre Windows

We took the campaign right into the heart of the community. In a major regional shopping centre, we created a striking four-panel window display that turned heads and started conversations. A retail billboard inside the centre reinforced the message where people were already in the mindset to absorb new information.

Why it works:

• Captive audience in high dwell-time locations

• Engages people in their everyday routine

• Delivers strong visual branding in a familiar setting

🎬 Cinema Advertising

What better time to deliver a message than when you have someone’s full attention and no distractions? With cinema placements, we ensured the FOGO campaign reached local audiences in a high-quality, immersive format.

Why it works:

• Uncluttered ad environment

• Your message can’t be skipped or blocked

• Local reach with strong impact

🚌 Local Bus Advertising

To further cement awareness in the community, we rolled out two bus back advertisements. These eye-catching ads helped extend the reach of the campaign into the daily lives of local residents, reinforcing the FOGO message wherever they went.

Why it works:

• Moves with your audience across the region

• Great for visibility in suburban and urban areas

• Reaches people during everyday routines like school drop-offs, commutes, and errands

The Takeaway

By combining these platforms, the campaign achieved broad reach, local relevance, and high recall — exactly what you want when introducing a new service that requires community understanding and buy-in.

This is the power of a smart, strategic, cross-platform media approach. Every touchpoint supports the next — and no message gets wasted.

Want to get your message heard like this?

Let’s build something that reaches all the right people, in all the right places. Contact us today.