When the Going Gets Tough: Why Cutting Back on Marketing Could Cost You Big

With tough economic times in Australia, plus the rising cost of living, it’s only natural that some businesses might think about cutting back on expenses like marketing. However, history shows that keeping your marketing strong during challenging times can actually set you up for success down the track. Let’s take a look at why staying active with your marketing is a winning strategy.

A Classic Success Story: Kellogg’s in the 1920s

Back in the Great Depression of the 1920’s many companies were dialling back on their advertising. Kellogg’s decided to buck the trend and go big, doubling their ad spend. It was a bold move that helped them become the top name in cereal, even after the tough times passed.

Keeping up with your marketing through the downturns is crucial. It helps build and maintain brand awareness. And that means when your customers are ready to buy, you’re the first name that pops into their head.

Don’t Leave The Door Open for Competitors

If you cut back on marketing, you might just be giving your competitors the chance to swoop in. If they keep their advertising efforts strong they could draw away your potential customers and steal your spotlight. By staying active you keep your brand top-of-mind, keeping your competitors at bay.

Less Noise Means More Impact

When other businesses cut back on their advertising, it means less noise in the market. And that means more visibility for those who keep going. With fewer ads competing for attention your brand can stand out and make a bigger impact. It can be a great opportunity to elevate your presence and connect with your audience.

Show Your Strength

Advertising through tough times is also about showing that your brand is stable, reliable and in it for the long haul. It sends a message that you’re strong and committed to your customers, which helps build trust. When people see you’re still active and engaged they’re more likely to choose you over a competitor.

Ready to Boost Your Marketing?

Challenging times can be tough, but they also offer the chance to stand out and grow your brand. At Admix Media we’re here to help your business make the most of your marketing,  so let’s get together and set you up for success now and in the future.